Lux and Vaseline, two of Unilever's brands, captured the attention in August 2024 with lively summer activations that captivated consumers and influencers. .

LUX Summer Activations 2024

Celebrating its 100th anniversary, Lux made a significant impact in the summer with a focus on the power of its 2X moisturizing body wash, enriched with hyaluronic acid and a soft rose fragrance. On August 10-11, Lux brought an engaging experience to the streets of Batroun with a branded golf cart, where influencers like Joa Matar and Elsa Kahwaji, among others, engaged with the community and played a key role in this initiative. They offered free rides to all passersby, distributed roses, and shared product samples, embodying Lux's ethos of confidence and empowerment

Meanwhile, from August 2-18, Lux captivated visitors at "Les Jardins du Mzaar" with an interactive booth designed to highlight the double hydration benefits of the body wash. Influencers like Gaelle Chalhoub and Christina Nakhle increased engagement through live Instagram stories and on-site challenges, including a fun "hyaluronic" tongue-twister that offered giveaways to participants. A 360-degree selfie video experience further enhanced brand engagement, making the activation memorable for all.

In parallel, Lux also invaded the streets of Lebanon, making a strong visual impact across Lebanon with the new Soft Rose Hyaluronic OOH visuals, highlighting the 2X moisturizing benefits.

Thanks to the creative concepts developed by PIMO agency, these summer activations deepened Lux's connection with consumers and reinforced the brand's commitment to the values of confidence, beauty, and empowerment.

Vaseline Activations 2024

Vaseline also had an impressive summer with activations that showcased its range of lotions. The PIMO team crafted a special beauty kit inspired by the iconic Petroleum Jelly Jar, which was sent to over 200 influencers. This unique package, featuring Vaseline Body Lotion, Lip Care, Petroleum Jelly, motivational stickers, and a branded mirror, generated significant buzz on social media. Influencers shared their experiences, fostering a strong sense of community and trust around the brand, boosting Vaseline's visibility, and establishing it as a go-to skincare essential.

Building on this momentum, an exciting on-ground activation took place at Bahsa Batroun, a popular summer destination, on August 10 and 11. Over 100 micro-influencers participated in live demonstrations and interactive experiences, where they tested Vaseline's non-greasy formula against competitors. Activities like a "magic mirror" photo booth and generous giveaways further amplified the campaign's reach. This event strengthened Vaseline's connection with its audience, driving brand loyalty and awareness to new heights, and endorsing the brand's claim, "Feel the difference."

Through these summer activations, LUX and Vaseline have effectively strengthened their brand messages, creating memorable experiences that resonate deeply with their consumers.