Sunsilk's "Summer of Sunsilk" campaign made waves this season, celebrating sisterhood, girlhood, and summer vibes.

The campaign featured a limited-edition pouch, beautifully illustrated by the talented Nourie Flayhan in collaboration with Elsa Kahwaji and Rita Samaha. Nourie Flayhan, a 33-year-old Levantine storyteller and illustrator from Lebanon, based in Dubai, brought her unique artistic vision to the campaign. She was joined by Rita Samaha, a 22-year-old Lebanese dancer from the renowned Mayyas dance group, and Elsa Kahwaji, a 28-year-old Lebanese influencer known for her work in fashion, beauty, and lifestyle. Together, they added a unique flair to the campaign.

The campaign's excitement continued with the interactive Summer of Sunsilk Booth, a pink pop-up adventure across Lebanon. It was featured at Lazy B Beach from July 26 to July 28 in Jiyyeh, at Almaza Bay from August 2 to August 4 in Batroun, and at Sporting Beach from August 9 to August 11 in Beirut. The booth offered passersby the chance to win the exclusive Sunsilk pouch and experience the Strength & Shine shampoo and conditioner through a product trial.

The Summer of Sunsilk Pouch included Strength & Shine shampoo and conditioner, a scrunchie, body stickers, bracelets, and a mini-zine flyer. Through this campaign, Sunsilk celebrated summer by blending music, art, beauty, and community, making every visit to the booth a memorable summer gathering!