Congratulations to Milton and PIMO for kicking off the year with a positive note!

In October 2022, a cholera outbreak began in Lebanon. For the first time in nearly three decades, it began spreading throughout the country, affecting families through food contamination. As of December 2022, a total of over 5000 cases had been confirmed and were gradually increasing.

Amidst this outbreak, Milton, the market leader in sterilizing tablets , wanted to promote its efficiency against cholera.

The PIMO Agency rolled out a simple yet clever campaign to illustrate the tablets efficiency in getting rid of germs. The billboard, strategically placed on a busy intersection, featured a visual of the bold tablet in 3D, making clever use of white space to show the bacteria escaping and filling the wall in an attempt to stay alive. The Milton tablet also lit up at night, amplifying its purity and effectiveness.

The Billboard was selected among 104 visuals competing in the Pikasso d'Or competition & was awarded the Pikasso d'Or for the best 4x3 use of billboard.

The Pikasso d Or Awards is a competition that showcases the best work in Out-of-Home advertising and creativity, embodying creative excellence and producing breakthrough work in the advertising industry.