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Kenvue and Fattal Group Launch Neutrogena Pharmaceutical Skincare in the Levant

January 2026


Fattal Group's OTC Healthcare division accompanied Kenvue to officially launch the Neutrogena Pharma Range in the Levant on January 15, at the Phoenicia Hotel in Beirut. The event attracted over 110 dermatologists, 250 pharmacists, and key influential figures from across the region, creating a high-impact market introduction and generating strong awareness. Regional Head of OTC, Lena Abi Farah, emphasized Lebanon's importance for major launches as Lebanon remains a key market.

The Neutrogena New Pharmaceutical Skincare portfolio includes four product lines designed for various skin types and ages, with one common promise: efficacy you can trust. From Collagen Bank, the pre-aging innovation designed to help support skin before visible signs of aging appear, to Retinol, formulated to improve the look of fine lines and uneven texture. For acne-prone skin, Anti-Boutons+ provides targeted, effective care, and to complete the routine, Ultra Sheer offers high-performance sun protection with the lightweight feel Neutrogena is known for. Each range was presented by a top dermatologist in the region, including Dr. Roy Moutran, Dr. Constantin El Habr (Dr. Costi), Dr. Joyce Wehbe, and Dr. Nancy Moufarrej. A competitive voting format engaged attendees, while the recognition of Dr. Abdul-Ghani Kibbi, MD, FACP, Professor and Chair of the Department of Dermatology at the American University of Beirut Medical Center, who was honored by colleagues with heartfelt testimonials celebrating his role as their esteemed professor and mentor. The Iraqi team was also included in anticipation of an upcoming launch of the range in Iraq. Following the event, pharmacists placed initial orders, reflecting confidence in the brand, marking a milestone in the ongoing Kenvue-Fattal partnership.