OTC Fattal Healthcare has launched CicaBiafine, a restorative cream for extra-dry or atopic-prone skin, enriched with glycerin and vegetable oils. The launch was a testament to resilience and determination during the deteriorating situation in Lebanon. The brand's visibility in pharmacies was maximized through strategic in-pharmacy placements, such as stands, countertop displays, and window installations. A team of Beauty Advisors was deployed in 20 key account pharmacies to directly engage with customers, informing them of the unique benefits of CicaBiafine and offering personalized advice. Their proactive approach has strengthened customer connections and contributed to sales. In September 2024, CicaBiafine participated in the fifth edition of the Kids First Congress that took place at Hilton Habtoor Grand Hotel.The event brought together leading experts and speakers who shared invaluable insights into the developments in the world of pediatric oncology. The participation provided CicaBiafine with an excellent platform to connect directly with pediatricians and other healthcare professionals, discussing the benefits and uses of the products in the pediatric population