Fattal Beauty brings The Body Shop to Iraq and opens its first store at the Grand Majidi Mall in Erbil.

The handover took place at the Bernard Fattal Auditorium in the presence of Fattal executives. To ensure that our colleagues from the affiliates could also be a part of this important moment in the company's life, the ceremony was broadcasted for their participation.

The store's launch took place on the 25th of October at the Grand Majidi Mall, where the green carpet was rolled out to welcome our guests, and a beautiful natural setup surrounded the space. To create the perfect mood for this event, we had a live DJ, sugar-free drinks, vegan treats, and a photo booth to capture memories. Over 150 guests joined us in celebrating this milestone, the exclusive invitees were treated to private tours, offering them a unique opportunity to immerse themselves in the world of The Body Shop and get acquainted with the brand.

We also introduced our activism wall, providing a platform for attendees to engage with Annita's mission and advocate for our ethical values. The Body Shop, a brand pledged to changemaking beauty, is committed to empowering women and girls, using natural ingredients, fostering partnerships, and supporting communities. Our core values include a strong commitment to sustainability and the production of cruelty-free, vegan-friendly products.

The launch of The Body Shop would not have been possible without the unwavering support of The Body Shop's Head Office team in the UK, as well as the Lebanese and Iraqi Fattal Beauty teams. The opening of The Body Shop's 1st store in Erbil symbolizes a significant step in our mission to spread the brand's impact to more cities across Iraq.