Fattal hosted a Bassam Fattouh training session, conducted by the renowned Lebanese celebrity makeup artist and founder of Bassam Fattouh Cosmetics himself. On September 3, 2024, at the Bernard Fattal Auditorium, the event featured the latest of the brand's product innovations and a live makeup tutorial by Bassam. The Romance beauty advisors had the opportunity to learn directly from the expert.

After a lunch at the Dolphin Building cafeteria, the sales representatives joined Bassam Fattouh, who warmly welcomed them and introduced his newest product launches. These included the trendy sparkling liquid eyeshadow, the Nude Eyeshadow Palette (created in collaboration with celebrity Joelle Mardinian), and the lip-to-blush product.

The highlight of the session was a live demonstration on model Amani Abou Ghanem, where Bassam Fattouh showcased how to use his new products and shared valuable makeup hacks and tips. He emphasized the current trend of blush, stating, "We are in a blush era." The beauty advisors learned techniques for creating soft, natural looks using a range of nude and shimmery colors.

The training was also an opportunity for Bassam Fattouh to engage with the beauty advisors and gain insights about consumer behavior and preferences related to age groups and skin tones. This feedback will help in improving the overall customer experience.

The event was a success, leaving attendees excited about the upcoming product launches and the future of Bassam Fattouh Cosmetics.