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Vitadea



Clearasil's Launch in Lebanon

May 2024

Over the past few months, our OTC department successfully launched Clearasil in the Lebanese market. Our OTC department worked on establishing a strong distribution network, ensuring product availability in pharmacies throughout Lebanon. Pharmacists received training for better customer recommendations. Clearasil's slogan, "Get Visibly Clearer Skin," featured prominently on billboards across Greater Beirut. Moreover, our engaging social media campaigns and partnerships with leading dermatologists, like Dr. Nour Gerbaka and Dr. Omar Bou Hamdan, built brand trust. We showcased Clearasil at the Beauty & Wellbeing event in Forum de Beyrouth, and enhanced in-store visibility with strategic displays. This 360 campaign quickly gained market share, positioning Clearasil as a leader in acne treatment. With our comprehensive strategy and ongoing efforts, Clearasil is set to become the top choice for acne treatment in Lebanon.